HARTWELL
CREATING A BRAND STRATEGY FOR
Partners
CITY OF HARTWELL
HART COUNTY
HART COUNTY CHAMBER OF COMMERCE
HARTWELL MAIN STREET
HART COUNTY CHARTER SYSTEM
UGA ARCHWAY PARTNERSHIP
Branding services provided by:
Hartwell and Hart County are on the cusp of new growth. This marks a unique opportunity to create a brand strategy that will help drive economic development and attract investment.
UGA's Carl Vinson Institute of Government is leading the branding process.
Creating a Brand
Hartwell and Hart County are on the cusp of new growth. This marks a unique opportunity to create a brand strategy that will help drive development and attract investment into this much-loved town.
Our research-based and people-centered approach to branding has helped communities since 2018. Here are a few places we have been:
HOLLY SPRINGS - COMING SOON!
VIDALIA
CITY OF MONROE
COLQUITT COUNTY
WASHINGTON COUNTY
HAWKINSVILLE-PULASKI COUNTY
THE COPPER BASIN
We can't do this without you.
The Hartwell brand identity should be inspired by the people that live, work, and play here! Please fill out our brief survey and share it with your friends and family.
OUR PROCESS
Phase One
We get to know your community really well through:
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Public Input Meetings
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Online Survey
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Market Research
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Demographic Studies
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Current Brand Assessment
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Competitor Analysis
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Target Audiences
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Brand Position
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Brand Message
Phase Two
Phase Two is all about creating the "Hartwell Look:"
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Logo Design or Update
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Color Palette
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Typography
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Photography Database
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Graphic Design Toolkit
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Database of Design Files
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Product Mock-ups
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The Hartwell Brand Lookbook
Phase Three
Phase Three is an important step in getting your new brand strategy off the ground and working for you.
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Customized Brand Implementation Recommendations
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File Setup
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Brand Launch Event Planning
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Technical Design Support
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Logo Use Terms and Conditions
